“This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming.” Partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success,” he said. The deal with Kambi creates that possibility, pending regulatory approvals.Īffinity Interactive Chairman James Zenni said the Kambi announcement comes at an exciting time for the company.
While it launched as an information resource for sports bettors, the plan has been to eventually transition into a sports betting operator. In September, the Daily Racing Form and DRF Bets announced the creation of DRF Sports. Affinity Interactive also owns DRF Bets, an advance-deposit online horse racing wagering platform. It also owns Affinity Gaming, which operates eight casinos in Iowa, Missouri, and Nevada. The pact calls for Kambi to provide the platform for Affinity Interactive’s online and brick-and-mortar sports betting operations.Īmong the services Kambi will offer include odds management, customer intelligence, risk management, and compliance.Īffinity Interactive’s subsidiaries include the Daily Racing Form, an omnichannel horse racing publication that provides readers with detailed data to help make wagering selections.
While terms of the agreement were not released, a joint statement said the two sides signed off on a multi-year partnership. Affinity Interactive Chairman James Zenni said the multi-year partnership with gaming technology provider Kambi “is the first step” toward establishing Affinity’s DRF Sports as a sportsbook and iGaming operator. This time, the Malta-based technology company reached an agreement to provide sportsbook services for Affinity Interactive, which plans to operate under the brand DRF Sports. Sports betting platform provider Kambi on Wednesday announced a deal with another emerging US operator. Horse Racing, Legislation, Sports Betting.
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